K-shaped trend emerges in jewellery as premium demand stays resilient

Even as gold prices scale record highs, India’s jewellery market is showing a clear split in consumer behaviour, one that is reinforcing, rather than weakening, the premiumisation trend. Industry leaders say rising prices have done little to dent demand for high-value, design-led pieces. Instead, they have sharpened consumer segmentation. “Premiumisation and formalisation are only gaining…

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The new gold rush: Why investors are moving from jewellery to digital

Investors are shifting from traditional jewelry to digital gold primarily due to cost- efficiency, accessibility and security. While jewelry remains culturally significant for weddings and festivals, it is increasingly viewed as an inefficient investment vehicle compared to digital alternatives like Digital Gold, Gold ETFs, and Sovereign Gold Bonds (SGBs). Transition Drivers · Jewellery carries extra…

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India gold demand firms ahead of festival; China premiums ease

Gold demand in India picked up slightly ​this week ahead of a key festival, ⁠although elevated prices weighed on sentiment, while premiums in China narrowed as retail demand slowed. Akshaya Tritiya, the second-biggest gold-buying festival in India after Dhanteras when buying ‌gold is considered auspicious, will be celebrated on April 19. “Retail buyers have started…

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