Gold price swings spur advance buying; Tanishq enters gemstones to boost demand

Tanishq is sharpening its focus on affordability and product innovation ahead of Akshaya Tritiya, as volatile gold prices continue to shape consumer behaviour, said CEO Arun Narayan. After an unprecedented surge in gold prices over the past year, the jewellery retailer is continuing to see shifting buying patterns, with customers advancing purchases amid concerns of…

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