Tanishq launches new uncut diamond collection for southern market


Arun Narayan, CEO, Jewellery Division, Titan Company Ltd, at the launch of Narumugai, Tanishq's first Uncut Diamond Open Polki collection created for the South Indian market, in Chennai.

Arun Narayan, CEO, Jewellery Division, Titan Company Ltd, at the launch of Narumugai, Tanishq’s first Uncut Diamond Open Polki collection created for the South Indian market, in Chennai.
| Photo Credit:
Bijoy Ghosh

Titan-owned jewellery retailer Tanishq has launched Narumugai, its first ever Uncut Diamond Open Polki collection.  

The collection, launched for the occasion of the auspicious Tamil month of Aadi, has been created exclusively for the South Indian market. 

Narumugai offers an assortment which includes necklaces, chokers, haars, earrings, bangles, bracelets, rings, pendants and bridal jewellery 

“Tamil Nadu has always held a special place in Tanishq’s journey. The region’s rich cultural heritage and the evolving aspirations of its consumers continues to inspire our design philosophy. With Narumugai, we are proud to introduce Tanishq’s first Uncut Diamond collection created exclusively for the South Indian market,” Arun Narayan, Chief Executive Officer, Jewellery Division, Titan Company Ltd, said.  

He added that the Tamil Nadu market is also not just about gold, but there is a high degree of diamond appreciation. There is good consumer confidence in the diamond market currently  

Published on July 30, 2026