The Chennai showroom marks the first step in Regal Jewellers’ ambitious expansion plans for Tamil Nadu, with Puducherry set to follow.
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BHAWIKA CHHABRA
Regal Jewellers, a leading jewellery manufacturers and wholesalers, will enter the Tamil Nadu market with the launch of its first showroom in Chennai on July 31.
Bringing its 48-year legacy of manufacturing to one of the largest jewellery markets, the brand also appointed actors Vijay Sethupathi and Simran as its Brand Ambassadors for Tamil Nadu along with its new campaign.
With its expansion into Tamil Nadu, the brand will introduce a meaningful shift in the jewellery buying experience by enabling customers to purchase jewellery directly from the manufacturer at wholesale pricing.
Featuring Sethupathi and Simran, the campaign encourages customers to embrace a smarter way of purchasing jewellery – buying directly from the manufacturer, with greater transparency, exceptional value and uncompromising craftsmanship, said the company.
Vibin Shivdas, Managing Director & CEO, Regal Jewellers, said the company believes buying directly from a manufacturer and wholesaler will be a meaningful change for customers and this belief is captured in the ad campaign.
Tamil Nadu plans
The launch in Chennai and Puducherry are only the beginning of the long-term plans for the state.
“We look forward to bringing the benefits of purchasing jewellery directly from a manufacturer and wholesaler to customers across Tamil Nadu,” he said.
As part of its long-term expansion plans, Regal Jewellers announced its vision to create over 2,000 employment opportunities across Tamil Nadu over the coming years.
The company will recruit across retail operations, customer service, merchandising, logistics, administration and support functions while offering structured training programmes, career growth opportunities and industry-leading salary standards.
The Chennai showroom marks the first step in Regal Jewellers’ ambitious expansion plans for Tamil Nadu, with Puducherry set to follow and nearly 10 showrooms planned across the state in the coming years.
Published on July 24, 2026
