New rush for gold: What’s driving the shift from jewellery to digital

Shift from traditional jewellery to digital gold is driven by rise of tech-savvy investors, affordability, security and convenience. Fractional ownership helps smaller investors with a transparent way to buy, sell and store gold. The digital transformation has integrated advanced technologies in inventory management, customer engagement and jewellery operations. Hallmark security certifications with superior quality products…

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Why the bullion industry needs a national skilling framework for artisans, traders and investment professionals

India, historically known as Sone Ki Chidiya (the Golden Bird), continues to have a deep cultural and economic connection with gold. The bullion and jewellery sector remains one of the economy’s strongest pillars, contributing ~7.5 per cent to GDP and supporting over 5 million livelihoods (Ministry of Commerce & Industry; IBEF). As the nation enters…

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