Why tech-led jewellery marketplaces are reshaping how Indians discover, buy jewels
India’s connection with jewellery has always been profound—an interplay of heritage, emotion, artistry and savings. Yet in recent years, this age-old industry has quietly entered a transformative phase. What was once confined to family jewellers and traditional showrooms is now being reshaped by technology, redefining how Indians discover, evaluate, and buy jewellery. This evolution is…
