Sunny Kumar Singh, Founder & CEO, DIAMANTE
Caratix Jovella, a leading luxury jeweller, has launched a new brand DAIMANTE that combines artificial intelligence–assisted design with traditional craftsmanship to create jewellery that reflects modern values without losing emotional depth.
At DAIMANTE, every design begins with AI-generated forms inspired by nature, geometry and energy. These concepts are then interpreted, refined and handcrafted by skilled Indian artisans, ensuring that technology enhances creativity rather than replacing the human touch.
From design and diamond cultivation to gold sourcing and finishing, the brand’s operations remain fully domestic, reinforcing India’s position as a global jewellery manufacturing and innovation hub.
The brand debuts with Talisman, a pendant-led collection that draws inspiration from ancient symbols associated with protection, strength and transformation.
The collection is crafted in recycled 14–18K gold and set with IGI-certified laboratory grown diamonds. At the heart of the brand is the use of laboratory-grown Type II-A diamonds produced through the CVD process.
These diamonds possess the same atomic structure, brilliance and durability as mined diamonds, without the environmental and ethical costs associated with traditional mining.
Sunny Kumar Singh, Founder & CEO, DIAMANTE said AI allows the company to explore forms and ideas that would be difficult to visualise otherwise, but the soul of each piece still comes from the artisan’s hand.
For us, the future of diamonds is not about mining deeper, but about shaping a smarter, cleaner and more conscious era of luxury, he said.
All DAIMANTE diamonds are cultivated using renewable energy, paired with ethically sourced recycled gold and eco-conscious packaging.
Currently operating as a digital-first brand, the company is preparing to open its first physical store in Pune and other states. The brand has presence in the United States.
Published on February 16, 2026
