K-shaped trend emerges in jewellery as premium demand stays resilient
Even as gold prices scale record highs, India’s jewellery market is showing a clear split in consumer behaviour, one that is reinforcing, rather than weakening, the premiumisation trend. Industry leaders say rising prices have done little to dent demand for high-value, design-led pieces. Instead, they have sharpened consumer segmentation. “Premiumisation and formalisation are only gaining…
